Pantone’s Shade of the Year often influences various industries, and for 2025, the rich and grounding tone of Mocha Brown is set to take the beauty world by storm. This warm, earthy hue perfectly balances deep brown and subtle warmth, making it a versatile and sophisticated choice for both hair color and makeup.
Mocha Brown offers a luxurious alternative to traditional brunette shades for hair color. Its depth adds dimension, creating a flattering multi-tonal look on various skin tones. Whether used in full color for a rich, chocolatey mane or as highlights for a sun-kissed effect, Mocha Brown will be a go-to choice for those looking to embrace natural, understated elegance. The shade’s warmth gives hair a healthy, radiant glow, perfect for a more relaxed, organic aesthetic. Whether it’s soft and muted or deep and bold, Mocha Brown offers versatility for every hair texture and style.

Mocha Brown is a game-changer in makeup, particularly for eyes and lips. The deep, chocolatey shade works wonders in eyeshadow palettes, offering a natural, smoky effect that’s perfect for day-to-night looks. It’s also ideal for creating bold eyeliner or filling in brows for a defined yet natural finish. For lips, Mocha Brown provides a beautiful, understated nude tone with just the right amount of warmth, perfect for a sophisticated, modern look.
Overall, Mocha Brown is set to be the go-to shade for beauty in 2025, embodying warmth, versatility, and timeless elegance.